Jordan Ridge BBQ & Dipping Sauces started out as a small, gourmet product line by Jordan’s General Store Ltd. in Black Diamond, Alberta. Since its inception in 2017, founder Laurie Rowe has stuck to her values of creating a line of Alberta-made, healthy, delicious and gourmet products. When COVID-19 shut the country down, Jordan’s General Store took a direct hit in their sales from Farmer’s Markets on top of the severe economic downturn in the Calgary area affecting buyers’ ability to purchase.
David Wilson of Urban Aspect Inc. saw this same story happening to entrepreneurs across the province and around the world. He developed a series of podcasts to try to help business owners succeed in these troubling times called On Another Track. His aim is to find the interesting story behind the business and promote the businesses of friends, family and colleagues who have something special to offer.
Urban Aspect Inc. has been in the traffic safety business for 6 years and operates out of Sherwood Park, Alberta. That industry too has been affected severely by the loss of the oil business in Alberta and COVID-19. Rather than sit and wait for things to improve in our economy David decided to take matters into his own hands and use his broadcasting skills to promote other businesses.
Jordan’s General Store is the subject of David’s 4th podcast in the On Another Track series and can be found on Podbean at onanothertrack.podbean.com.
