Advertising effectiveness As a senior advertising-design creative who likes to keep up with the “cool kids” in our profession, I recently attended a virtual...
Author - Mark Kamachi
Try Something Unexpected Last month I saved gallons of ink by using a QR code to grab your attention. And I saved you from having to read my dribble. You’re...
It’s July already!! Thinking about “End of Summer Blowout” ad campaigns? Right now, you should be focused on your tan and not your work. You are leaving it to...
Where the wind blows. I want to thank everyone who came out to see Swamp Donkey Musical Theatre’s production of Roger’s and Hammerstein’s Oklahoma! which...
Have you ever considered using a mascot to help promote your business? Companies such as Energizer, McDonalds, M&Ms, KFC, Disney and Kellogg’s are just...
As a huge supporter of student education and a part-time instructor for over 10 years, I had Vienna Frasca, a SAIT student who interned with us in March write...
Use a celebrity for your branding? Welcome to another discussion on creative marketing, straight from the inner workings of my squirrel brain and 35+ years of...
The more the merrier? I hope you managed to survive our recent cold snap. Otherwise, you wouldn’t be reading this. Doh. And I’m sure during that time, sitting...
Ideas come from people. Welcome to 2024. And welcome to another year of learnings form yours truly, a creative professional, who after 35+ years in the ad...
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