Author - Mark Kamachi

Boomer vs Millennial Marketing Simply put, advertising-design is matchmaking. Depending on the target audience you’re trying to attract to your brand, you...

Let’s chat AI. In this month’s article, I asked Chat GPT the question, “Will AI take over human content creation in the next 10 years when it comes to the...

Contests: Not a fan. Well, once again we had a “no show” when it came to our colouring contest. Not one entry. We were literally giving away an AdMaki...

Build your brand with a contest? Did you read our ad in last month’s High Country News? You would’ve seen the “paint the easter egg” contest AdMaki Creative...

Make sense of colors If you’re hunting for Easter eggs and happen to step into the office of AdMaki Creative, one of the first things that hits you is colour...

Your logo. Graphic or wordmark? Its March already! February sure left a mark. Frostbite. Speaking of marks, let’s talk about types of logos. First, let me...

Advertising-design is not art! Not to divulge actual details, but I want to convey a story that happens often in the advertising-design (A-D) profession. I was...

Happy year of the ssssssnake! After many years, four in fact, of spewing my much sought after wisdom in this publication (Ha Ha Ha), it seems not everyone...

Winning awards Thanks for tuning into my final article for 2024. As I reflect on this year, it certainly had some standout events. From the sports achievements...

Nooooooo! It’s already November. Golf season has ended. Hockey, basketball and football are fighting for your television time and another World Series is about...