Advertising-design is not art! Not to divulge actual details, but I want to convey a story that happens often in the advertising-design (A-D) profession. I was...
Author - Mark Kamachi
Happy year of the ssssssnake! After many years, four in fact, of spewing my much sought after wisdom in this publication (Ha Ha Ha), it seems not everyone...
Winning awards Thanks for tuning into my final article for 2024. As I reflect on this year, it certainly had some standout events. From the sports achievements...
Nooooooo! It’s already November. Golf season has ended. Hockey, basketball and football are fighting for your television time and another World Series is about...
Advertising effectiveness As a senior advertising-design creative who likes to keep up with the “cool kids” in our profession, I recently attended a virtual...
Try Something Unexpected Last month I saved gallons of ink by using a QR code to grab your attention. And I saved you from having to read my dribble. You’re...
It’s July already!! Thinking about “End of Summer Blowout” ad campaigns? Right now, you should be focused on your tan and not your work. You are leaving it to...
Where the wind blows. I want to thank everyone who came out to see Swamp Donkey Musical Theatre’s production of Roger’s and Hammerstein’s Oklahoma! which...
Have you ever considered using a mascot to help promote your business? Companies such as Energizer, McDonalds, M&Ms, KFC, Disney and Kellogg’s are just...
