It’s July already!! Thinking about “End of Summer Blowout” ad campaigns? Right now, you should be focused on your tan and not your work. You are leaving it to your creative agency and aren’t about to do-it-yourself ? Or are you?
In today’s highly competitive marketplace, effective advertising-design is crucial to your brand’s success. Teaming up with a professional creative shop can not only save time and money but also grow your customer base, and your bank account.
From my 35+ years of being in the ad- design trenches, here are some reasons why you should use experienced creative professionals over less talented creative service providers:
SMARTS! No matter the medium, creative types bring a wealth of knowledge and experience to help your brand. They understand market trends, consumer behavior, and the latest tools and gadgets. Their expertise allows them to create compelling and effective story-telling campaigns that engage your audience. Leverage their skills and avoid the trial-and-error approach often associated with DIYers, thereby saving time, resources, and head trauma.
DOUGH$ Your time is money, right? Developing creative involves numerous steps, from market research and strategy development to content creation, media planning and production. Professionals streamline and handle this process allowing you to focus on your business without being bogged down by the complexities creation can entail. Wouldn’t you rather spend time pondering your swimsuit and tan? And although hiring a creative team may cost a few swimsuits, it’s cost-effective in the long run.
BRAINBARF! The right use and application of advertising mediums directly impacts a business’s brand image and customer perception. Remember, your brand is the taste left in the mouth of your target audience after engaging with you. Fail at this and you fail at building your customer base or keeping your existing one. Professionals have the creative chops to produce engaging, emotional, visuals and compelling content. They understand the importance of cohesive branding and consistent messaging to reach your customer where they live.
GUESSWORK? Not. Professional advertising-designers rely on data, market research and analytics to build creative strategies. A good dose of lived experience also plays heavy into engaging creative content. This approach ensures that advertising efforts achieve the best possible outcomes. Businesses benefit from creative content that entertains, is memorable and delivers better overall performance, translating into more customers and more $.
COMPETITION? In many industries, standing out from the competition is challenging. But essential. Do the same as everyone else and you stand to lose and/or keep customers. With a brand that is unique, you gain loyal customers and attract “tire-kickers”. If you stand behind your brand promise, you stand to gain new customers. That’s where professional creatives come in. It’s their job to create memorable (there’s that word again) content for campaigns that will differentiate you from your competition.
THE END! Leave lasting impressions and your brand will grow. Hiring professional advertising-design creatives is a smart investment. In a highly competitive business sector, you’re at an advantage if you have content that shines through. Speaking of shine, how’s your tan coming along?
See you at the beach. Cheers, mark.
