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Business Profile: Home Instead Senior Care – Nov 2020

Home Instead Senior Care®, a leading home care provider across Canada, has opened another office in Calgary to provide alternatives to long-term care homes for seniors residing in Okotoks, Calgary, Cochrane and Airdrie.

Home Instead is pleased to offer Home Care services to our readers at a time when high quality, personal, in-home care is needed the most – at a time when safety and comfort has never been more urgent. Home Instead Senior Care offers resources to allow seniors to remain independent in their homes, and out of long-term care homes and hospitals.

Home Instead is owned by a husband and wife team. The Franchuks includes Debbie, Co-Owner and Director of Care, who worked previously as a nurse for AHS for over 27 years. Fred, Co-Owner and Managing Partner has a knack for delivering old fashioned customer service

“I became a nurse to keep people safe, happy and to provide solutions for loved ones and their families – whatever that may mean,” says Debbie. Before opening the doors to the Franchuks’ first Home Instead location over a decade ago, Debbie worked for Alberta Health Services (AHS) as a Home Care Case Manager RN. “My job with AHS became so incredibly frustrating once it became obvious to me that the gaps and lack of resources make the provincial health care system seriously flawed. I knew immediately that I needed to make a change.” From there on out, Debbie made it her mission to provide the care and support needed for seniors aging in place – no matter where they call ‘home.’ In 2009, Debbie and Fred began their journey with their first Home Instead location in Southwest Calgary.

Fast forward to over a decade later, and the Franchuks continue to see gaps with the healthcare system. A few months ago, Alberta Health Minister Tyler Shandro said more than 70 per cent of Alberta’s COVID-19 related deaths have been in long-term care facilities, and the Canadian Institute for Health Information (CIHI) reported that Alberta experienced the fourth-highest proportion of COVID-19 deaths at long-term care facilities across Canada. With Alberta’s recent announcement that they will be easing restrictions at continuing care centres and seniors housing, the fear is that the worst of the pandemic is yet to come.

By keeping the promise of making a difference is what has kept the Franchuks in business for over 11 years. Today, Debbie manages a team of over 170 CAREGivers and nurses, and they continue to see demand growing for quality home care.

Home Instead is a great option for families who want high quality care for their loved one.

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