Are you the “face” of your business?
In last month’s article, I asked ChatGPT “Who is Mark Kamachi?” Its response, although very flattering, was not 100% correct (ChatGPT did admit that their response was not entirely accurate). However, thinking further about ChatGPT’s conclusion, if you didn’t know me personally, you’d most likely take the information as accurate. But what if the information had been misleading?
After discussing this with my creative partner, Kate, we concluded that, regardless of what ChatGPT spits out, a good detective seeking information about anyone (or anything) would delve deeper than an AI platform or browser. When it comes to people searches, FaceBook, Instagram, LinkedIn, YouTube, etc come to mind. A search about me would most likely be in the context of my professional or business life, AdMaki Creative.
As I am an “open book” and don’t use pseudonyms, it wouldn’t take long for someone to get a sense of what I’m like both on and off the field.
My LinkedIn page showcases my professional life in the world of advertising- design. On Instagram and/or Facebook, you’ll see more of my personal life. On YouTube, let’s just say I’m a “squirrel” and all over the place (changes are coming). I’ll talk about anything, anywhere, anytime. I share stories from my Achilles injury to rants about shopping at Costco to advertising-design tips. By being “out there”, the question then comes to mind, “Are you the face of your business?” And how does that reflect on your business?
Being your brand’s face is to personify and embody the values, vision, and identity of your product or service. You represent your brand in a human and personable way, serving as a direct point of connection between you and your customers.
Regardless, in the case of most small businesses, you are often the living representation of your business/service. Your actions, words, and interactions mirror your brand’s essence, creating a tangible and personable relationship, whether you sell schnitzel, fix teeth, or sell spirits. You must genuinely embody your brand’s principles and beliefs, allowing your personality and character to shine. It should be natural. Your personality builds trust and credibility with your customers. It’s what makes you “you” and what you “sell” authentic.
Moving forward, consider engaging more with your audience. Whether through social media, public appearances, customer interactions, advertising campaigns, your active involvement builds a stronger and more personal connection for what you offer to your customers. After all, sales are built on emotion. A warm “hello” is much more inviting than a plastic wrapped sandwich in a cooler.
In the end, your conduct, actions, and decisions, both professionally and personally, reflect on your business’ brand image. Your reputation. Like I mentioned earlier, you are the soul of your business. If you’re afraid to push your own limits, you’ll never know how much growth may be lost. Or gained. So don’t be afraid to go out on a limb and let the world know you mean business however weird, whacky or whatever.
We’ll chat in November.
Cheers, mark.
