Intro to social media platforms
Last month I touched on whether you should use social media in your marketing mix. Without it, it’s like golfing with just a putter. You’ll be left in your competitors’ divots.
Let me briefly, in the simplest of terms, point you in the right direction when it comes to starting a social media network. With so many platforms to choose from, you must do your research.
First, the basics. Know your brand. What makes your product or service different from the competition? How will your brand provide a solution to a specific problem your customer is experiencing? Who’s your ideal customer? What’s their age, gender, income level, educational status, where they live, etc? This may all seem redundant (as I mention this in every article I write), but without clearly establishing and understanding what your brand is and who you’re targeting, how will you know which platform(s) to use? Each platform has its own personality. Again. I repeat, do your research. Here are some popular ones:
Tik Tok: According to Statista (USA), 60% of users of this platform are 16 to 24 years old. However, there is increasing growth amongst the 25 to 44 year old audience. This is an app that allows users to share personal experiences via short form videos and connect with similar folks. Very entertaining.
Instagram (IG): With a bit more mature audience with the 18 to 34 year old crowd (71% according to Statista), IG allows the same connectivity through sharing of personal experiences through visuals, videos and shopping. The 25 to 34 year old make up most of this platform’s audience. Again, very entertaining.
Facebook (FB): Number one when it comes to social media platforms, with over 2.8 billion monthly users of all demographics from 18 to 65 year olds. Users create profiles (personal and professional) to share photos and stories, make connections, join groups, and advertise. This platform has become a mainstay for many. Worth a look.
Linked In (LI): This platform focuses on the business professionals and companies looking to network with industry professionals from all business sectors. Businesses/individuals can have their profiles available to perspective employers/customers. This site is attractive to the 25 to 34 year old crowd often looking to advance their careers, make connections or share work experiences. Worth investigating.
YouTube (YT): This platform is number one when it comes to video sharing. From DIY doghouse instructions to relaxing ‘let’s plays’ or high profile vloggers speaking to their audiences, users can find almost any type of video. Highly popular among 18 to 34 year olds, YT cannot be ignored if you’re seeking to start or expand your brand presence with the popularity of video.
Each of these allow marketing/advertising to grow your audience/followers. Spend some time on each. Whether it’s sharing photos, videos, music, recipes, there’s a platform for you and your business. To start, simply follow the platform’s guidelines to create your profile and determine which one(s) are best suited for you. Happy clicking. Foooore, mark.
