Where the wind blows.
I want to thank everyone who came out to see Swamp Donkey Musical Theatre’s production of Roger’s and Hammerstein’s Oklahoma! which played to seven (out of eight) sold out shows. Your support meant so much for Swamp Donkey Musical Theatre but also to the local economy. Regardless of the type of entertainment, support your local community groups by participating or volunteering.
Playing “Al the Peddler” was an experience I will forever cherish as it was a risk that could have hurt or enhanced my personal brand. Regardless, it was a risk worth taking as it showcased another part of my skills not only to my peers but to myself. Sure, my experience singing in Skuzzy & the Woodticks was helpful as I’ve “performed” on stage, but musical theatre encompassed more challenges and responsibilities than I anticipated. I’m all about challenging myself to grow personally in whatever form.
Acting in musical theatre required me to apply all my skills: dedication, creativity, commitment, teamwork, and the ability to perform on your feet while under tremendous pressure. Sounds a lot like running a business, doesn’t it? Well, it’s not dissimilar.
Firstly, actors must memorize lines, learn choreography, and attend months of rehearsals, often balancing these responsibilities with other personal and professional commitments. It shows that one can manage one’s time and is able to hang in for the long run. An actor must also be able to work very intimately, with others to deliver messages that resonate with audiences. Customers. And in between, the actor must also be able to take direction or work with other team members such as directors, choreographers, and production crew members, besides fellow thespians, to pull off a successful show. From opening night to the last curtain call, collaboration at every step is critical to the success of the show. Such traits are also expected of any business large or small. Any brand.
A musical isn’t much different than a business. Each must perform to an audience. Engage and entertain them. Evoke emotional responses. Make the experience memorable.
Your brand, like a musical, should have a professional presentation and be consistent. Your logo, website, social media, advertising (both digital and print), customer service, product line/service, etc, should have a uniform brand theme/look to attract and captivate your target audience. They are your cast. As I always stress, create an emotional response and connect with your audience. I’ve always considered the advertising- design profession as entertainment.
If you’re ever going to get that customer to return, your brand, like a show, must create a memorable and positive experience. One that will make them rave about “your show” and tell others. Afterall, word of mouth is the best form of advertising. Customer feedback, or reviews are part of your brand marketing strategy, aren’t they? If not, the critics will either praise you or give you the thumbs down which will can affect your bottom line. Your box office returns.
Like a musical attracts applause through unique dramatic performances, so should your business’ brand through advertising: unique offers, customer engagement, entertaining creative and above all, a memorable experience. You want a standing ovation when it comes to your brand don’t you?
Until the next show, Cheers, mark
