NEWS RELEASE
Channel Your Flannel and Show Your Appreciation for Farmers
CALGARY – AB. – Agriculture for Life (Ag for Life) is launching its Farmers in Flannel photo contest for the second year in a row. A contest designed to celebrate and show appreciation for Alberta farmers.
Ready or not, autumn is here and that means winter is just around the corner! Rather than dread the end of summer, why not welcome the new season with open arms? It’s time to reach in the back of the closet for that beloved flannel shirt. Flannel can be traced back to the 17th century, when farmers wore flannel shirts to protect themselves from harsh weather conditions. Since then, flannel has continued to grow in popularity because of its longevity, affordability and warmth, making it the go to attire for Alberta farmers.
With over 300 submissions last year, Ag for Life is bringing back the Farmers in Flannel photo contest and hoping to once again bring some flannel-fun into people’s lives while showing gratitude for Alberta farmers. The contest will run in Alberta from Oct. 19 to Nov. 8, 2021 and the winners will be rewarded with a warm flannel gift pack from one of Ag for Life’s founding members, UFA Co-operative Limited.
“This year more than ever, we want to show our appreciation and say thank you to all the hard-working farmers and farm-families who ensure we have an abundance of food options year-round,” says Luree Williamson, CEO, Ag for Life. “Our Farmers in Flannel photo contest is a fun way for all of us to just say ‘thanks’! Many people underestimate the amount of hard work that goes into producing the food we eat. By sharing these photos and stories we hope to shine some light on Alberta farmers and thank them for their countless hours of hard work.”
The Farmers in Flannel photo contest is open to all Alberta residents. Only those photos submitted on Ag for Life’s website will be entered in the contest and eligible to win the grand prize. Participants are encouraged to share their images on social media using the contest hashtag #ChannelYourFlannel.
Ag for Life will share entries on its website and social media channels. To learn more about the Farmers in Flannel photo contest and how you can enter, please visit: www.agricultureforlife.ca/farmersinflannel.
Ag for Life aims to foster through education, an understanding and appreciation of agriculture and its fundamental connection to life.
About Ag for Life
Ag for Life (Agriculture for Life) has the mandate to deliver educational programming designed to improve rural and farm safety while building public understanding around the agricultural industry.
Ag for Life is made possible through the funding and commitment of companies that employ almost 20,000 people in more than 350 Alberta communities. Founding Members include AdFarm, Glacier FarmMedia, Nutrien, Rocky Mountain Equipment, TC Energy and UFA Co-operative Limited. Find out more at agricultureforlife.ca.
For more information, contact:
Irena Ceko, Marketing and Communications Specialist
iceko@agricultureforlife.ca 250-826-6398
