Winning awards
Thanks for tuning into my final article for 2024. As I reflect on this year, it certainly had some standout events. From the sports achievements we witnessed in Paris at the Summer Olympic Games, to catastrophic weather events such as Hurricane Helene, or to historical political outcomes we watched with bated breath south of us, we’ve experienced events all noteworthy in their own way. Each of these events stood out in their respective categories. Each one deserving of “soapbox” recognition. In another one of my attempted weak segues, I’d like to look at how recognition, or even winning an award in your line of business can bolster your brand.
In my almost 4 decades in the advertising- design profession, I’ve been fortunate to garner regional, national, and international creative awards in several categories from logos to websites, to digital social media campaigns and traditional billboard campaigns. Awards not only helped to grow my career but also the client brands I had the privilege to work on. Nothing wrong in getting your ego polished occasionally. Clients love it too.
If your creative team is developing eye- catching, memorable work, you’ll be sure that your customers are noticing. Awards for products, services or ingenuity in your industry sector can significantly enhance your brand’s reputation and credibility. Customers are more likely to trust and be loyal to brands that are recognized. An award helps you to stand out amongst your competitors. Awards also help with retention of your employees and conversely, can also attract those who want to work for a “winner”.
From where your customers sit, it’s validation that they chose the right business to interact with. They’re likely to trust you, feel safe in their purchase, and most importantly, tell others about their experience with your brand. If communicated, visibility from awards tends to increase your market presence through media coverage and allow you to use it for marketing opportunities or networking.
From a “tire-kicker’s” perspective, it just may make the difference from a potential customer going with your competitor.
In most cases when it comes to doling out one’s hard-earned $$$, no one wants to go with the first loser. People want to surround themselves with winners. So, if there are award competitions in your field, enter them. You have nothing to lose and any recognition that helps you rise above your competition is a great thing. Hire a professional brand content creator and aim to get on “centre stage”.
At AdMaki Creative, we’ve been fortunate in our 13+ years in the content creative advertising-design landscape to have hauled in some hardware for many of our clients. The ones that have trusted us to build their brand, use our collective creative brain power, and let us “do what we do”, have been awarded. This year alone, locally, we’ve stood on the “podium” with work worthy of metal for clients such as Harder Exterior Maintenance’s rebrand, poster series and logo redesign for the Wintergreen Golf Society, and a print campaign for BavTav. Enter “admaki” in the search bar and see ours and the work of our competition here
Take it from someone whose career is to help brands get noticed.
Happy holidays, mark.
