“Who is Mark Kamachi”
Recently, I posed this question to the free version of ChatGPT (it stands for Chat Generative Pre-trained Transformer), launched in late 2022, an AI language based chatbot that many folks use to create their advertising-design copy and more.
This is what ChatGPT spit out:
“Mark Kamachi is Canadian graphic designer who was born in Vancouver, British Columbia in 1953. He attended the Emily Carr University of Art and Design in Vancouver and later studied at the Basel School of Design in Switzerland. Kamachi has worked in the design industry for over 30 years and has designed many notable logos for Canadian and international clients. He has won numerous awards for his work, including the prestigious Gold and Silver Cannes Lion awards. Kamachi is widely regarded as one of Canada’s leading graphic designers and has made significant contributions to the field of design in Canada and beyond.”
I then asked it how accurate it was and it replied: “ChatGPT strives for accuracy, but its responses may not always be entirely accurate or up-to-date. Its knowledge is based on information available up to September 2021. It’s essential to verify critical information from trusted sources, especially for medical, legal, or other important matters.”
If you’re currently using AI technology to help with your advertising-design such as print ads, brochures, your website or social media posts, ask yourself if the information is factual and reflects the personality of your brand.
If, for example, you own a fine-dining Japanese restaurant, is the content that AI is generating for your ads reflective of the experience your customer will be treated to? Will the tone reflect the quality ingredients, expert preparation, or excellent service? Without accurate information, AI could generate a cookie-cutter message that paints you as a “fresh packed daily in nice plastic containers, available at your local food court” kind of establishment. Will the message be correct for your intended customers?
My query to ChatGPT generated inaccurate data. It even admits it’s not accurate. Personally, it did inflate my ego but it was off. I was born in New Westminster, BC not Vancouver. I graduated from the Ontario College of Art & Design, not Emily Carr. I never studied at the Basel School of Design in Switzerland. I have won awards for advertising campaigns, logos, graphic design on national and international stages but never a Cannes Gold or Silver Lion (I wish). As for making contributions, I feel I have done so as an educator, having taught students at the Alberta University of the Arts with guest appearances at SAIT, MRU and Springbank HS. I have also spoken at professional business events. If there was one major faux pas, it said I was born in 1953 making me much older!!! So wrong.
Anyway, please consider very carefully how you use AI. It’s only a tool, not to be mistaken as a replacement for professionally trained brand builders. Make sure you fact-check. That’s my two cents.
Until October, be original.
Cheers, mark.
